Variable Data Printing or Personalized Printing is a proven edge that amplifies direct mail response, and Quality has the tools to make it simple. Our experienced data team can combine your database with the right imagery and custom messaging to deliver highly targeted, personalized messages that make the best impression and the biggest impact.
At Quality Printing variable data goes well beyond just a customized name and matching address. Anybody can put a customer’s name on a postcard, but it takes vision and ability to leverage more than one table in your spread sheet. Quality Printing combines personalized printing with personal service, like few can. I can move on to the next job with confidence, because I know they’re on it. When Quality makes a promise–they deliver.Bryant Butler, Senior Director of Belhaven University Relations / Jackson, Mississippi
What is Variable Data Printing (VDP)?
Variable Data Printing is key to personalizing your direct mail pieces and boosting response, allowing you to create a unique piece for each recipient, customized according to provided data. The most successful variable data campaigns combine personalized messaging with compelling offers and imagery that capture attention while also providing valuable information and a unique call to action.
Let’s talk. We’d love to share examples of successful VDP Personalization projects that we’ve done, and how VDP can work for your enterprise.