Page 11 - Mail Genius Guide
P. 11

B. IF YOU WILL NEED A CUSTOM DATABASE CREATED:
Let’s define the prospect and create you a custom database
 STEP A
First, lets define your goal and purpose for the direct mail effort.
Tell us the parameters you want to reach in order to create a custom database:
Parameter Examples:
• What Zipcode(s)?
• Age of Home Owner
• Household Income:
• Value of Home:
• Homes less than 20 years construction • Households with children
From any parameters like above
we research and can purchase a defined custom direct mailing list for your mailing project.
ALL PROJECTS ARE ESTIMATED FOR APPROVAL PRIOR TO STARTING PROJECT
39042 30-45 $75k + $150k+
 STEP B
Once database parameters are researched we will provide you an estimate for purchasing the data along with printing and mailing.
Data can be purchased at:
• Single Mailing Use or
• Multiple Usage up to One Year
We estimate, you approve and we purchase data, + prep your direct mail art for your approval.
 Purchased Mail List Data Use and Ownership:
Quality Printing utilizes external data sources for the procurement of mailing lists as part of its services. All data acquired on behalf of a client, whether purchased or provided by the client, shall be considered the exclusive property of the client. Quality Printing does not reuse, resell, or otherwise distribute such data for any marketing or commercial purposes outside the scope of the client’s project.
ALL PROJECTS ARE ESTIMATED FOR APPROVAL PRIOR TO STARTING PROJECT
 STEP C
The Proof Approval Process
We will proof your direct mail for approval.
Any edits will need to be made at this phase!
Once we have received Final Approval we proceed to printing, addressing mailing phases and deliver to the post office to mail.
     





































































   9   10   11   12   13