Page 13 - Mail Genius Guide

C. EDDM a.k.a “Every Door Direct Mail”:
Reach mailboxes in any zipcode choosing selected routes or every route
What is an EDDM?
USPS Every Door Direct Mail (EDDM)
Every Door Direct Mail (EDDM) is a service offered by the United States Postal Service that allows you to send marketing mail to every address in a chosen area —without needing a mailing list or individual names and addresses. Instead, you select specific postal routes, and your mailpiece is delivered to every residential and/ or business mailbox on that route.
Why it’s cheaper:
EDDM is more cost-effective than traditional direct mail because it’s streamlined for the USPS. There’s no need for address labeling, sorting, or data handling, which reduces processing time and cost. As a result, postage rates are significantly lower than standard marketing mail rates.
Size Requirements:
To qualify for EDDM rates, your mailpiece must be considered a “flat” and meet specific size guidelines. Most importantly, it must be larger than 6.25” x 9”—but not exceed 12” x 15”. This oversized format helps ensure your piece stands out in the mailbox while still qualify- ing for the discounted rate.
EDDM is the cost-effective way to blanket neighborhoods with your message without the expense of purchasing
or managing a mailing list!
STEP A
STEP B
Go online to the U.S. Post Office website
 www.usps.com
 “Business”
 “EDDM Dashboard” (“Every Door Direct Mail Dashboard”)
From Zips & Routes, we estimate, you approve and we prep the direct mail card for printing.
ALL PROJECTS ARE ESTIMATED FOR APPROVAL
The Proof Approval Process
We will proof your direct mail piece for approval.
Any edits will need to be made at this phase!
Once we have received Final Approval we proceed to printing, addressing mailing phases and deliver
to the post office to mail.
With EDDM mailing you are reaching every mailbox in a zipcode on all
or selected routes...
• Enter Zipcode(s) and the routes will appear showing where the Post Office delivers everyday
• Toggle between MAP & TABLE (Select & Deselect Routes)
• Qty & Postage Amount will appear
Need help?
Call us and we will help you navigate EDDM